No matter how strong or fast you are, no one is a match for the coast. Just ask Akinfenwa…

HM Coastguard is called to around 36,000 incidents each year – with peak times happening in bank holidays, half terms and school holidays. Of the incidents we see, thousands happen as a result of tidal cut off or along the clifftops and cliff bases due to slips, trips and falls.

Why is checking tide times so important?

Incoming tides don’t just come in from out at sea – they can also sneak up behind you and cut off your exit route, leaving you stranded and in danger. By knowing when it’s high and low tide, you can make sure you’ll get back in plenty of time without putting yourself at risk.

How can I tell if cliffs are stable?

Cliffs are often more unstable than they look, and rockslides or cliff falls can happen at any time. Stay safe, keep well back from cliff edges and a good distance from the bases of cliffs.

Why mud?

Along the coast, mud or quicksand often just looks like wet sand and can easily be mistaken. Never cross mud or quicksand as a shortcut – you can easily get stuck. Combine a sticky situation with an incoming tide, and the results could be disastrous… If you do get stuck in mud, stay still, lean back and spread your weight. 

Our Coast Clever campaign aims to caution people about coastal risks, especially mud, tides and cliffs. We aim to show that no matter how strong or fast you are, no one is a match for the coast. We hope to communicate coastal dangers to everyone, but especially to those who are more likely to be involved in accidents at the coast.

Remember these top tips:

• Check the tide times before you head out
• Always take coastal walks when the tide is going out, rather than coming in
• Stay clear of cliff edges and bases
• Look for signage to avoid mud
• If you do get stuck in mud, lean back and spread your weight evenly
• Take a fully charged mobile with you

All that's left to do is stay coast clever and enjoy your visit, wherever you're heading and at whatever time of year.

In an emergency along the coast, always call 999 and ask for the Coastguard.