Even the strongest person should not underestimate the coast – that's the reminder this summer from ex-footballer Adebayo Akinfenwa who wants people to be Coast Clever.
As people start to plan their getaways, Akinfenwa and HM Coastguard have joined forces to plead with visitors to the coast to make sure they’re beach safety ready too.
Every year HM Coastguard is called to around 36,000 incidents across the UK from people being cut off by the tide to getting stuck in the mud. The coastguard is currently gearing itself up for a busy summer as many people flock to some of the most beautiful beaches on the planet.
Akinfenwa is highlighting the dangers and joining with HM Coastguard to reiterate the message of staying Coast Clever not just this summer but all year around.
They say we should all be prepared before going to the coast to ensure we can peacefully enjoy our time. When going to the coast everyone should:
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Stay away from cliff edges and bases
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Check tide times before setting out
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Avoid mud
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In case of emergency at the coast call 999 and ask for Coastguard
Maritime Minister Baroness Vere said: “The UK’s coast is beautiful at any time but especially during the summer months. However, it can also be dangerous if you do not take care.
"The MCA's impactful campaign reminds us that the power of tides transcends weight, size and capability – there are simple steps you can take, such as checking tide times, to stay safe and ensure you know what to do in an emergency."
Director of His Majesty’s Coastguard Claire Hughes said: “We have some of the most beautiful coastlines in the world and it’s no wonder we all love spending time at the seaside.
“While many of us know about the dangers that can be found at the coastline, not all of us are prepared for them. Our Coast Clever campaign is a great reminder that we need to check tide times, we need to stay away from cliff edges and we need to avoid the mud. But if you find yourself in difficulty or you see someone else in difficulty please, call 999 and ask for the Coastguard.”
For more information, take a look at our Coast Clever page.
